19 September 2017
Van Lanschot and the Van Gogh Museum are extending their current sponsorship agreement by two years, until the end of 2019. The move reflects the success of the partners’ cooperation over the past two and a half years.
The collaboration between the two institutions was marked in 2016 by a ‘SponsorRing’ award in the Art & Culture category. Accessibility plays an important role within the new agreement, which aims to get more Dutch people to visit the museum.
Karl Guha, Chairman of the Van Lanschot Executive Board: ‘We’re proud to be able to continue our successful collaboration with one of the Netherlands’ most visited museums. The appreciation that the Van Gogh Museum receives from its visitors emphasizes that this is an exceptional institution with immense art-historical value. Our ambition is always to surprise. Being good is the first step, but becoming even better is our shared objective. I look forward to all the new initiatives we’re going to develop together.’
Axel Rüger, Director of the Van Gogh Museum: ‘It’s a great honour for us that Van Lanschot is extending its partnership with the Van Gogh Museum. We’ve been working together since the opening of our new entrance building in 2015, with the aim of making our museum accessible to as many people as possible and strengthening our relationship with Dutch visitors. This extension will intensify our collaboration. By setting up special programmes, for instance, we are increasing the opportunities for every Dutch person to visit the Van Gogh Museum. I’m extremely proud of the support that Van Lanschot offers our museum and look forward to working together further in the future.’
Erasmus University recently published a large-scale study of the reputation of the 18 most famous art museums around the world. European respondents placed the Van Gogh Museum first in the reputation ranking, ahead of the Louvre. The Van Gogh Museum came second worldwide. The respondents greatly admired its collection, as well as the social responsibility fulfilled by the museum and its judicious handling of public resources.