23 April 2013
From the reopening of the Van Gogh Museum, AkzoNobel will act as a partner for the restoration studio.
Through premium brand Sikkens, AkzoNobel will also be providing the paint for the museum. Recently Axel Rüger, director of the Van Gogh Museum, and Ton Büchner, CEO of AkzoNobel, signed the contract. As ‘partner of the restoration studio’, AkzoNobel wants to help preserve the cultural heritage of Vincent van Gogh and his contemporaries. It will also advise the Van Gogh Museum through Sikkens on innovative and sustainable paint products for the museum’s interior design.
Reinforce each other's brands
Axel Rüger, Van Gogh Museum director: “Like the Van Gogh Museum, AkzoNobel is an A brand with an international organisation and Dutch roots. In the coming years, we will focus on a number of the same markets and hopefully be able to reinforce each other’s brands. We are proud and grateful to have AkzoNobel on board as a partner for the restoration studio and I hope that the public will love the Sikkens colours in the jubilee exhibition Van Gogh at work as much as I do. We are obviously delighted to have a partner who can advise us on innovative and sustainable paint applications and techniques. Our aim is continuous renewal for the Van Gogh Museum, in the near future for example with the new entrance building, so this is vitally important to us.”
Ton Büchner, CEO of AkzoNobel: “We are proud to be associated with the Van Gogh museum and its work with sustainable color. This exciting partnership brings together two global brands with a wealth of color expertise and a long track record of preserving cultural heritage. It also represents another prestigious collaboration for our Sikkens paint brand, helping to further underline our know-how and commitment to developing cutting-edge coatings technologies.”
AkzoNobel and the brand Sikkens are responsible for the new colours of the Van Gogh Museum and have also contributed to the design of the new jubilee exhibition Van Gogh at work marking the reopening of the museum on 1 May. AkzoNobel has already provided the paint for the exhibitions Van Gogh and the colours of the night and Van Gogh’s letters: the artist speaks, both from 2009.