Sustainability ambitions
‘If one truly loves nature one finds beauty everywhere.’
Vincent van Gogh, 30 April 1874
Nature brought Vincent van Gogh peace, meaning and direction. His paintings convey a sense of wonder, attention and connection, and continue to inspire us today. The Van Gogh Museum is more than an institution that manages and preserves the collection of works by Vincent van Gogh and his contemporaries. It is also a place for discovery and dialogue. People from all over the world come to experience the life and work of Vincent van Gogh and the artists of his time.
We want to continue connecting future generations with Van Gogh’s art and with the love of nature that is so visible in his work. This is why we are working towards a future-proof museum where heritage and the planet go hand in hand. Caring for art therefore also means caring for people, nature and the world in which art takes on meaning.
We take responsibility and aim to improve every day – not only with plans and words, but through practical steps, sometimes big and sometimes small. Using less energy. Reducing waste. Making more conscious choices. Working better together. And being transparent about what is working and what remains challenging. Our efforts focus on three areas: in the museum, behind the scenes, and with our partners.
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