The Van Gogh Museum has dramatically redesigned its website. Discover the changes with these 5 tips.
15 July 2020
The Van Gogh Museum website, which is visited more than 8.5 million times every year, now features even more ways of inspiring visitors with Van Gogh’s life and work. The updated design is inspired by Van Gogh’s favourite colour palette.
Discover the changes with these 5 tips:
You learn more about Vincent van Gogh in short stories similar to Instagram Stories. For example, check out this story about Van Gogh’s illness.
Vincent van Gogh, 'Self-Portrait with Bandaged Ear', 1889. The Samuel Courtauld Trust, The Courtauld Gallery, London.
You can now also see online which artworks are actually on display at the museum at the time. You can also browse the complete collection online: all of the paintings, drawings and letters. It’s even possible to zoom in as far as the brushstrokes on the artworks.
If a painting is currently on view in the museum can now easily be seen in the online collection.
The new ‘Vincent for scale’ functionality allows you to quickly see the size of a work compared to Van Gogh’s height (1.64 metres/5’ 4”). Some paintings are a lot smaller in real life than you may have thought. A good example is the work Self-Portrait or Portrait of Theo?
Example of the real size of 'Almond Blossom' compared to Vincent's height.
Even more information is now available about each artwork. There’s a list of relevant publications, and you can see the exhibitions in which the work has been exhibited. Sunflowers, for example, has been exhibited more than 100 times.
Did you know that you can collaborate with the Van Gogh Museum and develop products? Find out more about the clothing line developed together with Daily Paper.