In 2018, the museum partnered with Samsung, a leading technology company, to make Van Gogh's art accessible to a broader audience through Samsung's high-quality smart TVs.
Thanks to the collaboration between the Van Gogh Museum and Samsung, people all over the world can now enjoy Van Gogh's masterpieces from the comfort of their own homes.
By leveraging Samsung's high-quality smart TVs, this partnership has brought Van Gogh's art to a wider and more diverse audience than ever before, allowing people from all over the world to experience the beauty and power of his paintings from the comfort of their own homes.
This partnership allows art enthusiasts to access Van Gogh’s paintings by subscribing to the Samsung Art Store, the Samsung subscription service that allows users to access thousands of artworks, including the Van Gogh Museum’s collection.
Samsung's cutting-edge technology ensures that the colours, details, and textures of Van Gogh's paintings are accurately represented, giving viewers a truly immersive experience of the artist's work.
The collaboration between the Van Gogh Museum and Samsung has opened up new possibilities for the world of art and technology.
This partnership has made it possible for people who may not have the opportunity to visit the Van Gogh Museum in person to experience his art in a whole new way, and to gain a deeper appreciation of his unique style and techniques.
Would you like to find out more about the Van Gogh Museum’s brand licensing programmes and collaborative possibilities? Please get in touch. We look forward to discussing the options.