The popular board game Monopoly unites young and old and is played all around the world. In 2019, we launched the first ever official Van Gogh Museum edition of the game.
Vincent van Gogh travelled far and wide throughout his lifetime. The places he lived inspired him to create his artworks.
With the Van Gogh Museum edition of Monopoly, join the artist’s journey from the Netherlands to Belgium to France. During the trip, find out all about the paintings he created in these three countries.
The collaboration between the Van Gogh Museum and Monopoly has resulted in a unique rendition of the board game. The board consists of paintings by Vincent van Gogh, and his famous work The Yellow House (The Street) forms the foundation of the board game. Two special tokens were designed exclusively for this edition: a paint tube, and the bed from Van Gogh’s painting The Bedroom.
A booklet with facts and information about Van Gogh completes the game. During their ‘journey’, players learn about the paintings they encounter in the game.
The Van Gogh Museum is always in search of new ways to tell the story of Vincent van Gogh. The collaboration with Monopoly means that families all around the world get to learn about the life and work of the Netherlands’ most famous 19th-century artist in a playful way.
The Van Gogh Museum also supports the focus of Monopoly’s parent company Hasbro on corporate social responsibility and their mission to make the world a better place for children and their families.
Monopoly is one of the world’s best-known and bestselling board games. It has been enjoyed by players of all ages for decades. The first edition was released in 1935, and Monopoly is now available in 47 countries. People in 114 countries play the game.
Identity Games International holds the licence for bespoke editions of Monopoly. Every year, they release a limited number of special editions of the game, for towns and cities, but also for companies.
The official Van Gogh Museum edition of Monopoly is on sale in our Museum Shop and webstore. English and Dutch versions of the game are available.
Would you like to find out more about the Van Gogh Museum brand licensing programmes and collaborative possibilities? Please get in touch, we look forward to discussing the options.