The sustainable British brand Floral Street and the Van Gogh Museum come together in the love of nature and finding beauty in the everyday.
The four-year partnership, which started in 2021 with the launch of the perfume Sunflower Pop, continued in 2022 with the introduction of two home fragrance collections. The beautiful collaboration has now been further expanded with the long awaited Sweet Almond Blossom perfume.
These sustainable collections bring to life the essence of Van Gogh’s iconic paintings Sunflowers (1889) and Almond Blossom (1890) through a sensory scent experience.
Surrounded by nature with large blossom branches above Van Gogh painted from an unusual perspective, looking up and close cropped. With brush strokes of varying shades of blue for a real-life sky, he brought these florals to life within his masterwork and Floral Street's master perfumer has brought them to life in an ethereal perfume creating an ‘other worldly’ mood through the power of scent, where fine art meets fine fragrance.
This fruity, floral gourmand scent is a fresh take on nature's masterpiece. Opening with a fruitiness from pink pomelo, juicy passion fruit, and zesty mandarin which floats over delicate clouds of apple blossom at the heart. A hint of matcha tea brings a fresh botanical greenness and deliciously creamy vanilla pairs with the nutty aroma of tonka bean and sweet, woody sandalwood.
The vegan and sustainable Floral Street x Van Gogh Museum Sweet Almond Blossom collection also contains plant-based candles, natural vegan oil diffusers, alcohol free room fragrances and 100% plastic free scented reeds, presented in FSC certified packaging that features a close crop of Van Gogh's masterpiece.
Marie Claire Sustainability Award 2023
Floral Street Fragrance Brand
UK Ideal Home Living Room Awards 2023
Best Accessory - natural, plant-based candle
UK Woman & Home Beauty Awards 2023
Best Sustainable perfume
Pure Beauty Global Awards 2023
Best New Home Fragrance
Floral Street’s master perfumer, Jérôme Epinette has captured the vibrance and beauty of the South of France – where Van Gogh painted his world-famous Sunflowers (1889) – in a perfume created with sustainable ingredients.
Vincent van Gogh thought that his Sunflowers – part of the Van Gogh Museum collection – communicated gratitude and friendship.
Sunflower Pop brings the beauty and optimism of this masterpiece to life with natural fresh bergamot, warm vegan honey accord, warm vegan honey, and an effervescent ‘pop’ from a fantasy bellini accord.
The Van Gogh Museum x Floral Street perfume Sunflower Pop has been awarded a Brand & Lifestyle Licensing Award in the Best Brand Licensed Health & Beauty Product or Range category.
UK Woman & Home Beauty Awards 2022
Best Sustainable fragrance
Global Green Beauty Awards 2022
Best Ethical Fragrance
Brand & Lifestyle Licensing Awards 2022
Best Brand Licensed Health & Beauty Product/Range
UK Woman & Home Beauty Awards 2021
Best New Women's Fragrance
Launched in Nov 2017 by founder Michelle Feeney, an entrepreneurial game-changer in global beauty, whose vision was to create eco-conscious fine fragrances accessible to all. Master perfumer, Jérôme Epinette, has created the Floral Street fragrances using sustainably sourced ingredients that are traceable from source to scent.
As a responsible, global, beauty brand Floral Street has put sustainability at its heart from the very beginning, with vegan and cruelty-free products and packaging that is reusable, recyclable, refillable and biodegradable. Growing their business globally, they are now in 22 markets including the United States, Canada, Australia, Europe and South Africa.
“If one truly loves nature, one finds beauty everywhere” is a famous quote by Vincent van Gogh and the creative inspiration for Floral Street’s renowned ‘nose’ Jérôme Epinette, SVP Fine Fragrance perfumer.
Floral Street's fragrance innovations are crafted around responsible sourcing that assures full traceability and security of supply, and Robertet supports communities globally through long term relationships, contributing to the balance of their ecosystems.
As a responsible leader in Beauty in Beauty Floral Street has been recognised globally for its industryleading eco-conscious packaging innovation. Each eau de parfum comes tucked inside award-winning biodegradable pulp boxes, wrapped in FSC certified sleeves featuring close crops of Van Gogh’s masterpiece.
Crafted from planet-friendly concepts of reuse, repurpose, recycle, upcycle, these plastic-free boxes are created with high-quality recycled fibres and 100% natural renewable wood fibres from responsibly managed forests. Mixed with 20% upcycled cups, using ‘world first’ CupCycling™ technology, they give new life to previously non-recyclable waste. Turning trash into luxury packaging there is one used cup in every 50ml box.
A selection of the collection is on sale in the Van Gogh Museum Shop in Amsterdam, via floralstreet.com and selected Floral Street global retail partners. A selection of these fragrance products is also available via the Van Gogh Museum webshop.
If you would like to find out more about the brand licensing programmes or are interested in a potential collaboration with the Van Gogh Museum, please get in touch.
