5 March 2013
Milou Halbesma has been appointed as the manager of the Van Gogh Museum’s Public Affairs Section and will begin work on 1 March.
She will hold responsibility for several museum departments – Marketing, Communications, Publications, Fundraising & Relationship Management, Visitor Services, The Mesdag Collection and Van Gogh Museum Enterprises – and be part of the museum’s management team. Halbesma, who has worked with the Van Gogh Museum frequently in recent years as the director of the Turing Foundation, is looking forward to her new job. She comments, ‘The Van Gogh Museum is an institution with an outstanding reputation, and I relish the tremendous challenge of further expanding and strengthening its brand, so that even more people in the Netherlands and abroad can discover Vincent van Gogh, his life and his work. I see many opportunities ahead, with all the exciting developments in Museum Square and the emotional significance of Vincent van Gogh’s work for millions of people all over the world.’
Milou Halbesma (b. 1967) studied economics at VU University (Amsterdam) and completed the International Executive Program in Corporate Communication at Erasmus University (Rotterdam). She has been involved with the Turing Foundation since its inception in 2006, first as a board member and later as its director. In that capacity, she has helped to set up a new capital fund and launched the Turing Art Grant and the Turing National Poetry Competition. Halbesma was also responsible for the foundation’s financial management and external communication, and she developed its donation policy for art and nature conservation. In her earlier position as head of communication at the Dutch Cancer Society (KWF), she led the rebranding of the organisation and many public campaigns. She gained museum experience as a marketing manager at the Centraal Museum in Utrecht, where she was in charge of marketing for the museum’s reopening and Panorama2000. She is a regular guest instructor at VU University and Windesheim University of Applied Sciences in the fields of communication and fundraising. She is also a board member of several non-profit organisations: CinemaZuid, WaterforLife, and VierhetLeven.
Van Gogh museum director Axel Rüger says, ‘Milou is a valued associate of our museum. We have worked with her for some time already in her role as director of the Turing Foundation. I am certain that with her many talents and wealth of related experience, Milou will bring her personal touch to the management and further development of the Public Affairs Section, so I’m very much looking forward to working with her at the Van Gogh Museum.’