Beeldbrekers
A group of young adult professionals apply their expertise to make the museum more inclusive.
Van Gogh Connects has spent the past four years investigating how the Van Gogh Museum can offer lasting relevance to young Dutch adults with a bicultural background.
Society is changing and new groups are emerging within the public, for whom visiting the museum is not always a reflex and who aren’t yet very familiar with the VGM. To remain relevant to a wide audience, the museum’s inclusiveness policy focuses on young people from Amsterdam, as well as people with physical disabilities and vulnerable elderly citizens.
In the past four years, the Van Gogh Museum has worked with Amsterdam residents in the 18–30 age group to develop forty activities that explore how the museum can be relevant to young people with a bicultural background.
Case study
The results of the first case study have been published in The International Journal of the Inclusive Museum. The article draws some initial conclusions that can be used to start working toward the sustainable inclusion of youths with a bicultural background.